Is Print Advertising Still Useful When Selling a Home in the Long Beach Island Real Estate Market
Selling a Home on Long Beach Island
Hiring the wrong real estate agent to help sell your home on Long Beach Island can be a very costly mistake. An agent must have a complete marketing strategy and, more importantly, an effective set of marketing goals. One common question about marketing a home on Long Beach Island has to do with print media. Years ago, print media was one of the only ways to advertise a home. However today, there are many other media outlets that some experts purport have made print media obsolete. While print advertising in the LBI NJ real estate market can no longer be relied on as the only means of advertising, it does still have a role in the current market.
Marketing a Home in the LBI NJ Real Estate Market and LBI NJ Real Estate Market Print Advertising
An overwhelming number of home buyers, more than 90%, start their search online. While this can make it seem that print media no longer has a place in the modern world, it can still be an effective tool in a wider marketing plan. There are a few important points to understand about print advertising on Long Beach Island:
- There are many different print media applications and publications but only some are really worthwhile
- Print media generally targets buyers very early on in their home search
- Thanks to the seasonal nature of Long Beach Island, print media is more effective at different times of the year
Perhaps the most widely known real estate publication on Long Beach Island is “Sandcastles”. This is a magazine that is published several times throughout the year and advertises various homes for sale in the LBI real estate market. The problem with the publication has to do with the frequency it is published. The real estate market is constantly changing so it is hard to rely on a magazine that is only put to press a few times each year. The magazine has wide popularity, however much of the interest is casual with few serious buyers using Sandcastles as a guide for buying a home on LBI.
There are some ways print advertising in the LBI NJ real estate market can be effective. The Sandpaper, which is published weekly almost all year long, is a great example of useful print advertising. During the summer months, The Sandpaper has a wide distribution on and around Long Beach Island so by placing an ad in The Sandpaper, many visitors and residents will see a home listed for sale. As a bonus, The Sandpaper also is mailed to many homeowners on LBI so the exposure is even better! Contact me anytime for more information about LBI NJ Real Estate Market Print Advertising or selling your home.
By : Nathan Colmer | The Van Dyk Group
Cell: 609-290-4293 | Office: 800-222-0131 | firstname.lastname@example.org
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