A Listing Agent Mistake That Can Harm Sellers in the LBI NJ Real Estate Market
Listing a home for sale in the LBI real estate market goes far beyond simply entering that listing into the MLS and placing a for sale sign in front of the home. In today’s real estate environment, listing agents must ensure that they are on the cutting-edge of technology and taking advantage of all the tools available. Nowhere is this more evident than in the use of Internet. While there are many avenues for advertisement on the Internet, Zillow and Trulia are among the largest search portals in use today. Unfortunately, there is a listing agent oversight that can cost buyers especially when it comes to these large real estate search websites.
A Listing Agent Oversight That Can Cost Buyers
In short, not all homes for sale in the LBI real estate market will automatically appear on Zillow or Trulia. To understand why, it is helpful to have a basic understanding of how these websites receive their data. Without getting too technical, all real estate websites update their listing information by using what is known as an Internet data exchange feed, also called an IDX feed. These feeds automatically send listing information including new listings, price reductions, etc. to a number of real estate websites directly from the MLS. These Internet data exchanges are usually handled by third-party software created by companies who specialize in this kind of programming. Recently, the IDX provider who handles the data exchange from our local MLS cut off the feed to Zillow and Trulia. This has created a situation with a few notable outcomes:
- Listings no longer automatically populate to these real estate websites
- Data, including price reductions, is not necessarily accurate thanks to the lag in updates
- Listing agents are now responsible for ensuring the listings are present and updated on these large real estate websites
Clearly, when looking to sell a home on Long Beach Island, it is important to ensure the they listing receives the most visibility possible. The absence of a listing on such widely utilized estate websites clearly detrimental to selling a home. This is clearly a major listing agent oversight that can cost buyers in the LBI real estate market.
How to Sell Your Home on Long Beach Island
The LBI real estate market is highly competitive and despite recent improvements in both pricing and activity on Long Beach Island, homes must be aggressively marketed to ensure a top dollar sale. Understanding how the Internet works and how it can be effective used to mark the home is a core component to a successful real estate transaction. While in time it is likely a compromise will be reached which will enable listings to automatically update on these websites, it is an effective example to show how the real estate market is ever-changing and they listing agent must stay on top of current trends to ensure they can do their job. For more information about selling a home in the Long Beach Island real estate market or understanding how the Internet relates to Long Beach Island real estate, contact me and I will be happy to answer any questions you have.
By : Nathan Colmer | The Van Dyk Group
Cell: 609-290-4293 | Office: 800-222-0131 | firstname.lastname@example.org