Marketing With Print Media When Selling A Home In the LBI NJ Real Estate Market
Print Media and Selling a Home in the Long Beach Island Real Estate Market
Long Beach Island Real Estate
Selling a home on Long Beach Island is a major financial endeavor. Generally speaking, the LBI real estate market is strong, and homes trade at a premium. With so much at stake, it is important to make sure your listing is receiving the maximum amount of exposure possible. Since the Long Beach Island real estate market is primarily a second home market for buyers, different marketing methods can be implemented to assure a high amount of success. Print media and selling a home in the Long Beach Island real estate market are perfect examples of the nuances in this unique area.
Nathan Colmer | The Van Dyk Group
Cell: 609-290-4293 | Office: 800-222-0131 | ncolmer@vandykgroup.com
Click here to search all homes for sale in the Long Beach Island NJ real estate market
Print Media and Selling a Home in the Long Beach Island Real Estate Market
Well over 90% of buyers begin the search for a home in the LBI real estate market online. However, even with the strong presence of online searches, print media still has a strong foothold in the Long Beach Island real estate market. There are a few important points to keep in mind when discussing print media and selling a home in the Long Beach Island real estate market.
- There are a number of print media outlets, but only a few are really effective.
- Generally, print media targets buyers very early in their home search and has a different level of impact throughout the year.
- While some publications focus primarily on real estate, these can often be poor choices for marketing due to their low frequency of publication.
Real estate is ever-changing and it is important to make sure the information buyers are reading is accurate and up to date. If a publication is only put on the shelf once a month or even every other week, it can be really ineffective. Publications need to come out at least once a week to have any real impact. Remember, print media is targeting buyers who are generally very early in their home search. This is the reason we see such a strong return from advertisements in the summer, especially on the lower-priced homes. Many buyers assume they cannot afford a home on Long Beach Island, so advertising something that is affordable tends to exceed their expectations, and can lead to a sale.
Selling Long Beach Island Real Estate
Print media is but one of many marketing tools that should be employed to sell a home in the LBI real estate market. As I mentioned above, the Internet is the predominant source of real estate information. Therefore, a home for sale on Long Beach Island needs to have a strong and beautiful presence online. For more information about print media or selling a home on the Internet, as well as other marketing ideas, please do not hesitate to contact me.
By : Nathan Colmer | The Van Dyk Group
Cell: 609-290-4293 | Office: 800-222-0131 | ncolmer@vandykgroup.com
Click here to search all homes for sale in the Long Beach Island NJ real estate market
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